You Ain’t Recruiting Black Teachers With That Ad!

Ok, I am just getting ready to wind down at the end of a long day. I have my bowl ice cream (small one that is, because I’m watching my calories), I got my pillows set up just right, and I just hit play on the iPad to watch another episode of Genius: Aretha Franklin on Prime Video. And like you, I want to take a quick finger swipe through social media. Big mistake. I tap the app on my phone, and my blood begins to boil.

I see a poor attempt for a Black and Hispanic teacher recruitment advertisement. I began cursing at the wall and then flip flopping back and forth whether I want to speak to the world about why I am so upset. After just a minute of reflecting, I tap the record button on my phone and…

Take a Listen


I feel so much better. I have been sitting on these thoughts for some time now and I am so glad that I finally decided to share them with you. I got to rant, and now I am ready to refocus and recommit myself to winding down for the day. Tomorrow, I will rejoin the fight to creating and curate safe rich spaces for Black Male Educators to connect, grow and lead.

If you want to “Be Better” in crafting and executing your teacher recruitment communication and marketing plan, email me at: [email protected]

And learn more about my work with Black Male Educators, visit our website:

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